But it’s not all bad said Bonnier’s Frida Boisen. Because advertising is the fuel that drives the media industry – whether print or digital – in an economy that’s in the throes of transformation.Īccording to Galloway, media advertising is dying and the last one out turns off the lights. Perhaps fittingly, the sparring session followed Scott Galloway’s passionate thesis outlining the death of the advertising industrial complex. That’s the view of two women titans operating in the Nordic media landscape as they engaged in public navel-gazing during a Nordic Business Forum hot seat session pondering the question, “Are we dead?”įinnish academic and thought leader Alf Rehn led the spirited discussion with Bonnier Media’s Head of Digital Frida Boisen and Pia Kalsta, chief executive of Sanoma Media. Media in the Nordics isn’t dead, but companies in the industry will have to find ways to navigate the digital disruptions taking place.
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